How to maximize your earning potential in Salesforce

The opportunity has presented itself for you to maximize your earning potential and climb the ladder of success. By implementing these five pieces of advice, you will not only enhance your earnings but also establish a noteworthy presence in the Salesforce ecosystem.

#1 Gain expertise in niche areas
While there is a barrier to entry due to the need for experience in an organization to gain certifications in these areas, the time & effort is worth it once you get your first role.
Where there are fewer experts, you can demand higher pay (Commerce Cloud, Marketing Cloud, Nonprofit Cloud, CPQ)


#2 Pursue Certifications
Once you're working on a project that could potentially open you up to a new niche, that's the time to start pursuing certifications in that niche.
Having niche certifications will help you stand out to Recruiters and Employers for roles where skills are hard to find, and companies are willing to pay much higher to secure a candidate with the exact niche skillsets.


#3 Go Contract
Contracting can offer higher hourly rates than a full-time position, as well as more flexibility and variety in the projects you work on. You can also negotiate your rate and choose the projects that interest you the most.

However, there are risks of inconsistent work and the need to constantly find new projects. It's important to have a strong network and a solid reputation to be successful in this space.


#4 Networking
Networking is essential in any industry, and Salesforce is no exception.

Joining groups and attending events can help you make connections with other professionals in your field. These connections can lead to job opportunities or referrals, which can increase your earning potential.


#5 Start your own Consultancy
This is a bold option for those with extensive Salesforce experience. It's a lot more work, stress, and timing is crucial, but the payoff is very high.
Some key factors to consider when thinking about going contract is that it requires significant time & resource investment, you'll need to manage a client base and generate new leads, and you´ll need a strong business plan and the necessary skills to run a successful consultancy.